Location, Location, Location
Somebody a whole lot smarter than me developed a business strategy around the basic concept of Location, Location, Location. I'm not sure who came up with that but I'm thinking it was either Henry Ford, JC Penny, Yogi Berra or Ronald McDonald. The point is that the thought came into play for Big Red on Friday at the Bland County Fairgrounds for the Bland County Relay for Life.
This is a fairly small venue in a small town in southwestern Virginia. You know one of those counties that you can spit and it could land in one of 4 states. The Relay is layed out in a field where the organizers have created about an 1/8 mile track where the walkers go around. The various teams have tents set up around the outside circumference of the track where they raise additional funds for the American Cancer Society by selling food, drinks, face painting, games, etc. There is also an area that would be considered a stage for entertainment, speakers, and announcements.
Last year, Big Red was set up right on the track so that everyone walking passed by the service window literally hundreds of times. They could stop, grab a lemonade and keep on walking. Last year, we had a big day, one of the best Relays I've done, especially with lemonade. Of course, my funnel cakes are always popular.
This year, the organizers had me set up in a different location as they had several inflatibles for the kids where I was last year. I was sort of behind the team tents, not on the track at all. And the only folks that walked by were on their way to the bathrooms.
The end result was that my sales were less than half of last year's with what seemed to me like more people in attendance. And, I sold less than 2 gallons of lemonade. A very disappointing effort for Big Red. That old adage, Location, Location, Location was certainly proven in Bland County, whoever said it!
I'm off to Woodbridge this week for a 7 game home stand of the Potomac Nationals. I'm taking Big Red up to replace the tent set up in the courtyard near the main gate and adjacent to the main concession stand. The tent set up will be moved near third base so we'll be operating two locations for the four days of the 4th weekend. Tank and Laura will run one location, Chuck, Ryan and I the other. Justin, Christina, and Mike will fill in where needed.
It should be interesting. While it won't make up for losing the Pfish concert, it should be a huge weekend for Big Red.

